Watches and Wonders Geneva 2026: What to Know About This Year’s Watchmaking Event
From April 14 to April 20, Watches and Wonders returns to Geneva, bringing together the world’s leading watch brands for one of the most important events in the global watch industry.
Held at Palexpo, the annual salon will showcase the latest watch launches, technical innovations, and craftsmanship from some of the biggest names in Swiss and international watchmaking. Industry professionals, journalists, collectors, and enthusiasts gather in Geneva each year to discover the newest timepieces and trends shaping the future of the sector.
The 2026 edition of Geneva Watches and Wonders will feature major maisons including Rolex, Patek Philippe, Cartier, Audemars Piguet, and Hermès, alongside independent watchmakers presenting their latest creations.
Beyond the exhibition halls, Watches and Wonders also expands into the city through the “In The City” program, offering public events, boutique activations, and watchmaking experiences throughout Geneva.
For one week, Geneva becomes the center of the watchmaking world, as brands unveil their newest collections and visitors gain rare access to the craftsmanship and innovation behind today’s most sought-after watches.
What to expect this year?
This year marks a new milestone for the event with the arrival of 11 additional brands and an expanded “In The City” program, which will take over the heart of Geneva to offer a series of experiences accessible to the public. The initiative aims to bring watchmaking beyond the exhibition halls and into the city itself, creating a unique moment for both industry insiders and visitors.This year’s program has been designed to transform each day into a series of events across Geneva. One of the major new additions is a venue at Quai Général-Guisan, developed through a first-time partnership with the Montreux Jazz Festival, which will curate the evening programming in the city.Inspired by the iconic Montreux Jazz Club concept — known for its immersive atmosphere, live performances, and close interaction with artists — the space will spotlight emerging international music talents alongside jazz ensembles.Open every evening from 5:00 PM to 11:00 PM, the 600-square-meter venue will host live performances and DJ sets, welcoming the public upon registration.Another highlight of the city program is the Village Horloger, which will take up residence in the Pont de la Machine building, bringing watchmaking demonstrations, presentations, and interactive experiences closer to the public.