She never misses. On November 1, Mariah Carey posted her much-awaited video to kick off the holiday season. She started out channeling a punk attitude, before reappearing at the top of a Christmas tree with her iconic “It’s time!”. A tradition she’s been doing since 2019.
This time, though, we got not one but two Christmas announcements. And the second one came with a very special guest: Gucci.
"She's here"
This year, Christmas comes with a Gucci touch. At least for Mariah Carey, who stars in the Italian house’s 2026 holiday campaign: Mariah Carey Checks In for Christmas in Gucci’s 2026 Holiday Campaign.
Directed by Harmony Korine, who first worked with Gucci in 2019, the film follows a hotel’s staff as they turn a suite into a winter wonderland ahead of her arrival, as reported WWD. Mariah wears pieces from the new Butterfly capsule collection, inspired by the iridescent wings of butterflies. A lovely nod to her 1997 album of the same name. And, of course, the soundtrack could only be All I Want for Christmas Is You.
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Alongside the campaign, Gucci’s holiday gift selection includes the Starlet, GG Marmont and Paparazzo bags, Horsebit loafers, Ace sneakers and Vittoria pumps.
Credit: Gucci
It’s not the first time Mariah Carey has crossed paths with the Italian house. She’s been seen wearing Gucci for a moment now, and last May, she was spotted front row at the Cruise 2027 show. The first under creative director Demna.