Ana Catarina

Ana Catarina

Co-founder, Editor-in-Chief & Fashion Editor

Ana Catarina is the co-founder, editor-in-chief and fashion editor of Not On My Watch. Based in Lausanne, Switzerland, she has built her career in Swiss media: as a print and web writer for Bolero magazine Ringier, then at Watson, where she wrote the column “Ana pas Wintour”, and at Tamedia as SEO expert and reader experience. She now leads the magazine and covers the runways and designers worth your time, with the honesty the front row rarely allows.

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Articles by Ana Catarina

How Burberry Made the Trench Coat IconicHow Burberry Made the Trench Coat IconicMariah Carey Defrosted and She Didn’t Come AloneMariah Carey Defrosted and She Didn’t Come AloneWhy is Bottega Veneta Back on Instagram?Why is Bottega Veneta Back on Instagram?No, Audrey Hepburn Didn’t Buy Her Ballet Flats in LucerneNo, Audrey Hepburn Didn’t Buy Her Ballet Flats in LucerneFashion's Exit Season Continues: Calvin Klein and McQueen Lose Their Creative DirectorsFashion's Exit Season Continues: Calvin Klein and McQueen Lose Their Creative DirectorsFashion Week 2027: Hot or Not On My WatchFashion Week 2027: Hot or Not On My WatchSaint Laurent Turns to Gold and to GoodbyeSaint Laurent Turns to Gold and to GoodbyeDonatella Versace Goes Gen ZDonatella Versace Goes Gen ZGalliano Goes High StreetGalliano Goes High StreetThis Year, the Met Gala Turns the Body Into a CanvasThis Year, the Met Gala Turns the Body Into a CanvasWhy Carolyn Bessette Makes Sense AgainWhy Carolyn Bessette Makes Sense AgainMiu Miu is no longer everybody’s favorite fashion brandMiu Miu is no longer everybody’s favorite fashion brandMaison Margiela Opens Up Their HistoryMaison Margiela Opens Up Their HistoryAudemars Piguet Takes On Luxury ResaleAudemars Piguet Takes On Luxury ResaleBreitling Finally Joins the Party in GenevaBreitling Finally Joins the Party in GenevaWhy Watches Love Horses (And It’s Not Only About Money)Why Watches Love Horses (And It’s Not Only About Money)Tiffany Blue Meets Alpine WhiteTiffany Blue Meets Alpine WhiteGeneva Celebrates 100 Years of the CHI: Everything You Need to KnowGeneva Celebrates 100 Years of the CHI: Everything You Need to KnowThe 10 Best Hotels in Switzerland in 2026The 10 Best Hotels in Switzerland in 2026Luxury Was Born on HorsebackLuxury Was Born on Horseback