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      Not On My Watch – Swiss Watches, Jewelry & Fashion MagazineNot On My Watch – Swiss Watches, Jewelry & Fashion Magazine
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      Dear Time, Wish You Were Here
      • art
      • Mauro Carraro
      • news
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      • World Watch Day

      Dear Time, Wish You Were Here

      October 29, 2026 Nicole Jarvis
      GPHG 2026 in Geneva: Eighty-Four Contenders, One Golden Hand
      • event
      • GPHG
      • news
      • watch

      GPHG 2026 Nominees: 84 Contenders, One Golden Hand

      October 27, 2026 Nicole Jarvis
      Audemars Piguet launches The Watch Keepers: How It Works
      • Audemars Piguet
      • news
      • watch

      Audemars Piguet Takes On Luxury Resale

      October 27, 2026 Ana Catarina
      Aerial view at dusk of the illuminated "W and W" letters of Watches and Wonders Geneva, on a pontoon on the Rhône in front of the Arcades des Arts, with the lit-up façades of Geneva's quays behind
      • event
      • news
      • watch

      Breitling Finally Joins the Party in Geneva

      October 09, 2026 Ana Catarina
      Collage: show jumper Richard Vogel waving on his horse, wearing a Longines sash, with the 1878 Longines pocket chronograph and an Hermès show jumping arena under the Grand Palais glass roof in the background
      • Hermès
      • horse
      • Longines
      • luxury
      • Rolex
      • watch

      Why Watches Love Horses (And It’s Not Only About Money)

      October 09, 2026 Ana Catarina
      Inside Blancpain's Marilyn Monroe Tribute
      • Curated by
      • jewelry
      • marilyn monroe
      • watch

      Inside Blancpain's Marilyn Monroe Tribute

      September 30, 2026 Nicole Jarvis
      Gold Patek Philippe secret bracelet watch over a black-and-white illustration of a 19th-century ballroom
      • Curated by
      • jewelry
      • secret watches
      • tiny watches
      • watch
      • watch history

      The Tiny Watch, Small Face, Enormous History

      May 27, 2026 Nicole Jarvis
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      Not On My Watch

      A modern view of taste & time. Watches, jewelry, fashion and beauty, from Switzerland.

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